The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. I’ve kept this ad from Bing for a while, just because it was so good. If you are struggling to find work as a beauty copywriter, it can be a good idea to begin by gaining more experience across the broader spectrum of freelance writing by signing up to a copywriting service. Despite the presence of the effervescent and always entertaining Simon Doonan, the beauty gurus who sat on the panel discussion with Bazaar’s beauty director, Alexandra Parnass, were the real stars. An ecommerce store that sells unique gifts, jewelry and home decor, Uncommon Goods offers just that. What I’m looking for is someone with experience primarily with an audience of women, as our products are primarily used by women. Uncommon Goods . Copywriting & naming Words and product names mean nothing unless people connect with them. This certainly won't be the last Killer Copywriting post I wrote. Great list. You may decide to contract out your services by submitting pitches for articles or sales writing to several beauty brands, publishers or websites. In keeping with its products, its gone the extra mile with its product descriptions to make them creative and interesting. Research start-up or independent beauty brands and offer to complete some trial copy for them. Like most careers, you will not become a successful beauty copywriter overnight. TO GET MORE CLICKS, CONVERSIONS AND MAKE SALES. … Brands are launching newer products like facial oils. 41. For example, if you have strong eco-friendly principles, running a blog about vegan skincare, in the same way as White Rabbit Skincare, can help establish your presence amongst cruelty-free skincare brands and appeal to a well-defined audience. Let e-Commerce copywriting for beauty products educate your target audience. There are two types of blog writer: hobby or personal bloggers, who write for their own blog; and... How to build your blog audience: 12 steps to success, Four Beauty Essentials Which Will Save Your Time And Money - Chrysalis Fashion. A product description is the marketing copy that explains what a product is and why it’s worth purchasing. Beauty and skincare brands are usually a bit more limited when it comes to product descriptions, often required to inform consumers about ingredients or benefits (backed up by scientific proof). If you really put the hours in and can build a strong brand, you can even make a living from blogging about beauty or as a beauty influencer by monetising your blog. The fashion copywriting on Kate Spade’s website steers clear of the standard clichés and instead tells a story about the type of person who purchases their products. Earthy, spicy, sweet, smooth, rich, creamy, lush, light, misty, vibrant, juicy. And less on lofty “spa” words. Copywriting is basically a piece of work… the science of creating copy. COPYWRITING 101: HOW TO WRITE COMPELLING COPY. It’s because testing SPF products takes a looooong time. But to anyone who doesn’t work in marketing or advertising, it’s boring. Beauty Copywriter to write product descriptions for 15 cosmetic products I'm a professional publicist and branding consultant offering, compelling descriptions, bios or press releases. So, using research, creative thinking and the nuggets I've learnt from behavioural psychology, I write clear, engaging copy that’s on-brand and customer-worthy. As a natural health and alternative health writer, Lynda Goldman combines certified seo copywriting skills and video script writing with a passion for organic foods, natural health and beauty products and organic coffee, to help natural products companies attract and convert online clients. Basic Elements of Product Descriptions 1. When writing copy, never be afraid to get a little edgy. Let e-Commerce copywriting for beauty products educate your target audience. Want more fascinating insights on the world of beauty copywriting? This brochure goes on to tell me this product is the “sexiest, safest, most stylish high performing system on the Australian market”. In case of moisturizers tell them how the absence of alcohol will keep the skin from drying. This is the "What all those little symbols mean" section: This product will expire in six months (or 12 months, or 24 months) after you open it. Unfortunately, the candy will not taste like chocolate and make you smell like Chanel No.5. Everyone loves a good story. Lifestyle and fashion copywriting that sells Sure, Matthew was referring to content, but the principle applies to any area of marketing — including copywriting. Creating an Instagram account focused on beauty copywriting highlights your ability to create short, impactful copy for a large audience. Company name and copywriting (print and digital) for this beauty salon in Earl’s Court, London. Try to treat creating the free copy as if it were for a paying client. copywriter for beauty products. The next big thing that may be hitting your cosmetics counter? Oh, and it has been shown to repel mosquitos (bonus!) I can do my makeup well, but I don’t feel as good…I just prefer to have it done for me." Do not simply name the ingredients. The brochure copywriting on the front summarises what the product is (glass insulation) and its most important aspects. Beauty copywriting is an exception. It works just like garlic; you eat it and there’s a chemical there that can’t be digested, so it leaks out through your pores. © 2021 Breaking Media, Inc. All rights reserved. In our copywriting agency: Copywriter Collective we are experts. Because they all have several points in common that are worth analyzing from a copywriting point of view. You need to rely on excellent copywriting to take your products or services to the next level, regardless of your goals, the size of your business or your field of activity. Now the owner of her own clothing line, Parcell’s success story shows how blogging can be a great way to attract industry attention and turn a hobby into a career. It can sell like hell. They have so many people, and every single one of them is good, which is so rare. Your product description exists #1 to inform, #2 to persuade. Let’s start with good old Jack Daniels. I hope you’ll enjoy many more article on my site Reply. It’s a different mechanism than what happens when you eat a Reese’s peanut butter cup and everyone knows you just ate it. Apply to Freelance Copywriter, Freelance Writer, Content Writer and more! We offer creative websiite writing services focused on SEO performance and audience engagement. need a freelancer with experience in beauty category. Include what it’s made of (aka materials) Product description 101: Materials. Our customers often write to us praising our product descriptions and newsletters for being more useful and thorough than they can find anywhere else. Let’s begin... More examples of advertising copy #1 BMW – blending awareness with the grotesque. Alright, so that's all I've got for you today. The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively How to write headlines that draw people in and get them moving down the rest of the page Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and … In this article, I’ll show you how many of the best e-commerce brands online engage and entice readers to make a purchase using proven copywriting principles. More importantly, expand on how we communicate with our customers. Of course, retailers want to make sure their target keywords are in product descriptions for the search engines, but if it becomes too obvious to the visitor, it’s a real turn-off. Beauty and lifestyle blogger Rachel Parcell began her blog, Pink Peonies, to simply document her wedding and share her outfits with friends. It’s usually when I have 100 emails to do—when I look at my phone and I see 65 emails, it’s my cue for a blowout. You smell scents slightly differently in each nostril. [Laughs] I’ve probably blown dry my own hair three or four times…I’m just bad at it and I don’t feel like learning, when there are such good hair stylists in New York.". For copywriters targeting the beauty industry, including multiple versions of a piece of copy can be a useful way to showcase your versatility. What are your thoughts? Beauty copywriting can involve writing reviews, product descriptions, sales copy, adverts and instructions for beauty products. Bazaar's EIC Glenda Bailey, Simon Doonan and a slew of beauty industry stars set their alarms early to head to the Barneys flagship to hash out beauty routines, skin care regimens and give advice to the beauty editors eagerly gathered. The luxury beauty market is hugely crowded, so retailers have to work hard to convince buyers that their product is the one they need. It consists of 17 questions you have to answer to make your product descriptions work. Beauty copywriting can involve writing reviews, product descriptions, sales copy, adverts and instructions for beauty products. For example, if you are mocking up a product description for an all-purpose moisturiser, providing a version that is aimed at teens and a version aimed at retired women can highlight how you can adapt your writing style to different target markets. If the customer reading the description can get the sense that the copywriter knows the product well and has used it, then this makes the copy more trustworthy. and potentially attract honey bees (eek!). Superlatives sound insincere unless you clearly prove why your product is … Subtleties and politeness are great (of course!). It's punchy. Lipstick with SPF. This post is the ultimate starting point, discussing everything from why... Knowing how to become a blog writer can seem like a daunting process, and it’s difficult to know where to start. Good copywriters sell products, but great copywriters turn simple products into an enchanting experience. 16th September 2017 at 7:48 pm . The brochure copywriting on the flip side communicates their performance promise with a great graphic. The Mass Desire That Creates Your Market. As such, beauty copywriting can be an excellent way for a writer to combine their writing abilities with their passion for skin care, makeup or anything beauty related. While creating free beauty copy is not ideal, it can be a great way to build a portfolio and test your copywriting abilities, particularly if you don’t yet have much experience. Think landing pages, sales letters, product pages, brochures, etc. Maybe it’s because they create effective, easy-to-use skin care products and cosmetics that are instantly iconic and irresistibly Instagram-able. Just wanted to say thanks for the great courses on copywriting and business blueprints. Let’s start with brochure copywriting analysis #1 . You. It's edgy. "For hair—not like I wash my own hair, I can’t even remember the last time I washed my own hair—I have Avalon Organics shampoo and conditioner." Here are the top five gems: As such, beauty copywriting can be an excellent way for a writer to combine their writing abilities with their passion for skin care, makeup or anything beauty related. Cult Beauty product descriptions. It's funny. You need to rely on excellent copywriting to take your products or services to the next level, regardless of your goals, the size of your business or your field of activity. Our health and beauty copywriting has been helping brands like Freederm, Biotivia, SK:N and Bellezo create more traffic and sales since 2005. Now you have some experience in beauty copywriting and are armed with your portfolio, it’s time to reach out to the industry and begin networking. Words to use in all your copywriting. A newswire industry veteran, Sarah is a digital journalist, director of copywriting & managing editor with extensive editorial experience in the beauty industry. SEO copywriter in Oxford. SPF products also have to be sold in the exact same containers they were tested in – so if a beauty company decides they want to change the color of the pump on an SPF moisturizer, they have to test it all over again. HEALTH, BEAUTY & WELLNESS COPYWRITING, ... I’m an experienced skincare product marketer and have acted as the promotional marketer and copywriter for spas and wellness resorts throughout the Asia Pacific region. This is an art and a science called copywriting, which basically means to sell products and services through powerful marketing words. Thou shalt always provide photos. Welcome, Jasmit. 35 Freelance Beauty Writer jobs available on Indeed.com. A lot of this comes down to finding a niche. Of course what that combination is depends on the product, audience, market, etc. Connect with them hard to do this on a blog post but it s... Young Mormon girl from Utah was driving not only traffic but lots of sales create short, copy! 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