Having a great Facebook landing page can also help to engage new users from the first interaction. Facebook page named MAKEUP is all about makeup, beauty tips, skincare product reviews and dressing. Plus, these Facebook pages are really fun to look at. Aside from being very responsive on its Facebook page, Adobe gives its users the opportunity to showcase their talents by posting cover photos created by its customers. Burberry, much like the other fashion brands on this list, makes use of high-quality images of its latest collections to entice and inspire its loyal (17 million strong) fanbase on Facebook. More advanced features will be covered later in a future Online Beauty Bosses How To, but the goal for this “How To” and the main thing you should take away from today’s topic is . Although the purpose of a Facebook page may have shifted from the early days of the platform, there are various ways brands are using their pages to service, speak to, sell too and entertain their loyal followers without having to pay to play. More information can be found in our Cookies Policy and Privacy Policy. American fashion brand Supreme uses high quality photography to bring its products to life on its Facebook page. By staying true to both its customer-centricity and its distinctive branding, the Mailchimp Facebook page is an excellent example of consistency. Most of them didn’t have a special landing page or … Beauty Page. Accédez aux publications, aux photos et plus encore sur Facebook. Makeup Artist. 20 mentions J’aime. On the page you’ll find loads of video tutorials, articles – ranging from how-tos to beginners guides – all focused on providing Mailchimp customers with support and information. Visitors to your Facebook page may read this description to learn more about you. The best Facebook marketers make cover images a top priority. They stay with you forever. Express’ Facebook Page caught my eye not so much for its fashion sense—although I do love their clothes—but for their great use of Facebook. Your salon Facebook pages come with an ever-customisable “tabs” feature and the team working on Dylan Bradshaw’s page have fully utilised their “Events” tab. Part of the reason the brand maintains such high levels of engagement, likes and shares is its consistent aesthetic and clear creative direction. Beauté, cosmétiques et soins personnels You’ll also notice the use of the ‘popular hours’ feature to tell its followers when’s best to pop in for a peak at it infamous Thursday clothes drop. Beauty Salon. This is the best makeup, beauty and skincare Facebook page every woman should follow. 1. As with many fashion brands on social, a lot of Chanel’s content is influencer / ambassador led for maximum impact in the news feed. Hair Replacement Service. Although synonymous with Instagram, Glossier uses storytelling from its customers to bolster its community on Facebook and soft-sell its products. So where should you start? Hair Removal Service. Rachel Lyall is Marketing Manager, EMEA and APAC, at Mediaocean. General Electric is another company using the media formats on Facebook to full effect – note the “move your mouse to view the photo in 3D” label at the bottom of the image in the screenshot below. Complex. And is there an easy blueprint to follow? RELATED CATEGORIES. Sign Up. Photos of its products in action help capture the imagination. Chanel relies on its arresting images and videos on its Facebook page. Connect with friends, family and other people you know. To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. It is filled with useful blog posts and videos. Well written website page descriptions are a necessary part of achieving higher rankings and, more importantly, they’re one of the key factors that entice searchers to click through to your website. So, this is the most important decision you make on Facebook because there is no going back. Hair Extensions Service. That’s why, when writing your web page descriptions, you want to sell the reader the sizzle, not the steak. Discover and explore millions of beauty, cosmetic & personal care pages. Xeim Limited, Registered in England and Wales with number 05243851 Magazine. Facebook is showing information to help you better understand the purpose of a Page. A great fan page will not only encourage people to like their page; it will also effectively promote their brand and connect with readers on a regular basis so that fans don’t reach for the unlike button. Lack of time - salon owners face countless daily interruptions whilst often having their own salon clients Merely being present? Afficher les profils des personnes qui s’appellent Page Beauty. Hello Online Beauty Bosses! Take Econsultancy’s social media training or download our Social Media Best Practice Guide. Related: 7 reasons why Facebook is good for your hair and beauty business. Tourism Ireland uses visually arresting UGC, editorial pieces and informative videos to keep its Facebook page feeling fresh. Ryan discusses how to create a Facebook page for your beauty business. If, like Dylan Bradshaw, your salon runs regular training days (or even promotional nights) this tab can provide you with an … One of the only brands making use of the Spotlight feature available to Facebook page creators is Walmart. (Spotify also offers its followers a quick link to its official @SpotifyCares support channel on Twitter). The home page description should sell the way your brand matches the customer’s wants and needs. eBay’s main Facebook account uses cover photo signposting to encourage customers to visit its marketplace. ต้องการผิวหน้าขาวใสไร้ สิว ฝ้า เลือก Beauty FACE สิค่ะ I’d use examples like: “Imagine the feeling of serenity washing over you as you experience the gentle flow of the water onto your shoulders in the cascade pool” – I totally just made that up as I’m sitting here by the way, it doesn Afficher les profils des personnes qui s’appellent Beauty Profile. Hopefully, this article has helped you understand the art of writing meta descriptions. Image Consultant. Mike Austin, CEO & co-founder at Fresh Relevance, offers some tips for connecting the dots between teams to create an effective customer experience in ecommerce. Facebook vous montre des informations pour vous aider à mieux comprendre le but de cette Page. MORE ABOUT BEAUTY SALON. . Beauty Page. The Logistics company also uses Facebook as a PR channel to capitalise on user-generated content featuring its brand and employees (such as this UPS worker showing his basketball skills). Facebook vous montre des informations pour vous aider à mieux comprendre le but de cette Page. So, optimizing it for this is a good idea. Email or Phone: Password: Forgot account? Facebook is generally forgiving. Although the purpose of a Facebook page may have shifted from the early days of the platform, there are various ways brands are using their pages to service, speak to, sell too and entertain their loyal followers without having to pay to play. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook.. Great! BP has made its Facebook page a PR channel and place to showcase its sustainability efforts with its shareable promotions, illustrations and short videos. If you continue browsing, we assume that you consent to our use of cookies. #AmexPresale. Today we will be showing you some examples of great Facebook fan pages. We hear how Covid-19 has impacted her day-to-day working life and what trends she is seeing in the market. EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com. Like Complex it uses the sidebar to give its followers the option to engage with on its other social channels as well – giving it a microsite feel. View the profiles of people named Beauty Page. 2 mentions J’aime. The page admins offer near instantaneous responses to customer queries. Pages Businesses Beauty, Cosmetic & Personal Care Beauty Salon. Outside of the posts about album releases, anniversaries and updates it gets its Facebook community involved with great pieces of content like the one featured below (“The last song you listened to is your Game of Thrones House name”). I'd like to receive the free email course. The first thing you need to do is grab any “about” language you already have. Instead of focusing on recommending products for its followers to bid on or shop for it focuses on promotions and explaining the benefits of using eBay – like Nectar reward points – to its two million fans on Facebook. Here we get a chance to check out the interior of the brand new Toyota Rav 4. Posting tales of real customers using its products almost feels like offering up shaving tips from friends. Full utilisation of Facebook’s page tools? If you continue browsing, we assume that you consent to our use of, this UPS worker showing his basketball skills, A day in the life of… Hew Bruce-Gardyne, Head of Business Intelligence at TVSquared, Three steps to effective cross-team collaboration in ecommerce, Death of the PDF? Afficher les profils des personnes qui s’appellent Beauty Comment. eBay UK takes a slightly different approach to its global parent page. As such, I’ve compiled a list of 25 of the best and most interesting brand Facebook pages we could find and why they work. With Facebook prioritizing video content, the Korean company has nearly perfected the art of giving its followers something different every time. Your Facebook Page description can also aid you in being found when customers search for your services. Outline your audience, differentiators, services and mission. Genius has gone from destination for your favourite lyrics to cultural conversation starter and that’s, in part, due to its presence on Facebook. This is one of your first opportunities to make an good impression on new fans. Log in. This is an effective way to keep its followers invested in its range of existing and new products in a way that’s true to the brands community focused ethos. All rights reserved. Here is a very short overview to help you get started on creating your Avon Facebook page so you can get posting ASAP! They let you change your page if you make a mistake or change your mind. to improve your user experience. A beauty salon business plan is used to secure loans to start up your business. 24 mentions J’aime. Beauté, cosmétiques et soins personnels . Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck, highlights some key considerations for web designers and content producers after the UK government updated its content design guidance for open formats. Except for one thing: the title of your fan page. AmEx uses its Facebook Page to share information with its customers about some of the perks they’re entitled to – e.g. Facebook page titles are like a tattoos. In short, Complex has made its Facebook page a mini-website for its near five million followers. It also focuses on highlighting selected products – like Lego mugs and Game of Thrones merchandise – to further encourage users to get bidding. The company uses a promotional video, instead of a classic static car shot to captivate visitors to its Facebook page. Not quite, but it’s great news for accessibility, A day in the life of… Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean. Skin Care Service. Once you’ve found the message you’d like to convey, make sure every phrase and word choice conveys the message. … Coca-Cola still uses its Facebook page and organic reach to promote competitions, upcoming events and the occasional campaign – in that respect, not much has changed since the Facebook Pages of 10 years ago. Hew Bruce-Gardyne is Head of Business Intelligence at TVSquared. This is a nice and appropriate way to communicate this information to genuine followers of the brand and its customers. Aside from its editorial content, it uses the spotlight for its latest video content, shop to sell its merchandise, and the sidebar feature for ticketing and links to other social channels. Despite the mass adoption of paid social ads by some of the world biggest brands to communicate with specific demographics and sell to them, there are many brands that still use Facebook pages organically to good effect. Spa. Below is a list of Facebook welcome pages that are great for reasons such as engaging content, call-to-actions, incentives, design, interactivity and so on. So how do you write a Facebook Page description? Facebook fan pages are at the heart of any Facebook promotion campaign. This Is Not Rocket Science! As such, I’ve compiled a list of 25 of the best and most interesting brand Facebook pages we could find and why they work. This the 3rd guide in a series of 4 – Facebook pages for Hair & Beauty Salons - how to write profitable messages for your Salon’s Facebook posts You have created your salon page and started building your fan-base, so now it is time to work on the content of your wall. Découvrez les actions des personnes qui gèrent et publient du contenu. Music and social media tend to go together and streaming platform Spotify fosters discussion on its Facebook page. Gillette uses a mixture of user-generated content and storytelling to keep followers coming back. Compelling Cover Images. Tanning Salon. Les questions sont consultables selon plusieurs catégories (livraison, sav, promo etc …). Magazine. Page Transparency See More. You don’t have much time to make an impression. Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. Share photos and videos, send messages and get updates. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Pocket (Opens in new window), The Basic System to Rock Any Social Media Platform Part 1: The 3 Phases of Social Media Success, UPDATED: Tutorial Infographic: How to Add An Admin to a Facebook Page, 20 Ways You Can Get More Likes On Your Facebook Page - Team 3 Media, Tutorial: Get More Facebook Likes by Adding a Facebook Like Button to Your Website - Team 3 Media. Toyota in the UK does a great job of using the full capabilities of the Facebook platform – in this case its 360-degree images feature – to promote its product. We asked him about his day-to-day role, and how it has been affected by Covid-19. While there are many sections within your business plan, the company description is one of the most critical parts of the business document. Samsung’s Facebook Page strategy is clear: post up to three times a week (and it has to be video). Let them know something interesting about you (the owner or manager), why you … Facebook’s own page, Facebook Games, created to help Facebook users quickly discover some of the best games available inside Facebook, the web or phones similar to the ones the user may be using to access Facebook, has a Facebook landing page where it shares various ways to get Facebook Game Cards. The American supermarket chain showcases its videos – ranging from high quality ads through to gameshows like the ‘Grocery Pickup trivia’ video below. 5 Facebook Marketing Basics I Learned From Beauty Salons 1. Create an account or log into Facebook. Facebook lets you add a description to your business page, which shows in the About section as your Story. While compiling this list, I browsed about 600 or so Facebook pages over the years. Join Facebook to connect with Beauty Page and others you may know. Social customer service is clearly a priority for the brand as it responds to messages on Facebook within the hour. Outside of the interactive images, you can expect to find news articles and videos showcasing their latest innovations. Consumers typically make much more personal connections with the small business they frequent than with big box stores. This page has over 8.8 million likes. Some tried and tested promotional marketing from McDonald’s in the UK – its annual Monopoly campaign takes up the prime real-estate of the cover photo. Facebook now has over 2.23 billion monthly active users. NOTE: the headlines will not come across as being bigger (or underlined or bolded) in your Facebook description but it will create some much-needed space that makes your description easier to read. McDonald’s UK also shares short ‘Vine-style’ videos on its Facebook Page to entertain its followers – take this Monopoly one for instance. 3. Repeat, repeat, repeat. So, before we look at some of the Best Salon Facebook pages - let's look quickly at the most common problems -. If Samsung isn’t showing you its latest Galaxy S10 phone, it’s sharing content from influencer campaigns. Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND. Beauty Supplier. A brand that gives you more than you expect on Facebook is Complex Magazine. La page Facebook de La Redoute dispose aussi d’un espace où les utilisateurs peuvent poser des questions et lire les réponses données au préalable par la marque. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. Great video content? Hair Salon. Beauty Page. What makes a brilliant Facebook page in 2019? Log into Facebook to start sharing and connecting with your friends, family, and people you know. By involving residents and visitors to Ireland, the organisation has created a page that makes people want to discover more about the country – and perhaps make it their next holiday destination. Takeover! If you haven’t already, set up a Facebook business page… Facebook has created a super handy step-by-step guide for when it comes to setting up your salon Facebook page. Why Hair & Beauty Salons often struggle with Facebook. Most Hair & Beauty Salons now have a Salon Facebook page, and the vast majority get it either wrong or very wrong.. Tough Mudder is a brand with community at its core and this is something that it exudes on its Facebook page with humourous and sharable content. 1 en parlent. When I was writing spa package and beauty product descriptions I focussed very much on sensory words as a spa or beauty treatment is a sensory experience. Action for Today: Rewrite Your Facebook Page Description According To The Steps Below. Shoppable posts are taking off on Instagram but Polaroid ensures it utilises the feature on Facebook to capitalise on the swing toward social commerce. Our website uses cookies to improve your user experience. Using conversational language, emojis and consistently styled imagery for nearly all of its posts followers know exactly what to expect from Genius and it provides music lovers with a place to discuss their favourite songs, music videos and related content from the world’s most popular artists. Nail Salon . A slightly different approach to using the cover photo comes from popular German car manufacturer BMW. Facebook. Barber Shop. Facebook permet aux gestionnaires d'une page Facebook d'attribuer jusqu'à 5 rôles différents à des co-administrateurs, avec des droits plus ou moins élargis. Supreme’s brand is synonymous with its community of loyal fans – they often camp outside its marquee stores around the world – and its Facebook page is almost like a look-book for its followers. 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Aider à mieux comprendre le but de cette page priority for the brand and its customers as your Story it! Aesthetic and clear creative direction all about makeup, Beauty tips, skincare product reviews dressing. Its community on Facebook because there is no going back to further encourage users to get.. At Mediaocean a Salon Facebook page named makeup is all about makeup, Beauty skincare.
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