That’s why, when writing your web page descriptions, you want to sell the reader the sizzle, not the steak. Social customer service is clearly a priority for the brand as it responds to messages on Facebook within the hour. Facebook page titles are like a tattoos. Most of them didn’t have a special landing page or … Coca-Cola still uses its Facebook page and organic reach to promote competitions, upcoming events and the occasional campaign – in that respect, not much has changed since the Facebook Pages of 10 years ago. Full utilisation of Facebook’s page tools? Facebook’s own page, Facebook Games, created to help Facebook users quickly discover some of the best games available inside Facebook, the web or phones similar to the ones the user may be using to access Facebook, has a Facebook landing page where it shares various ways to get Facebook Game Cards. Gillette uses a mixture of user-generated content and storytelling to keep followers coming back. A beauty salon business plan is used to secure loans to start up your business. MORE ABOUT BEAUTY SALON. Magazine. By staying true to both its customer-centricity and its distinctive branding, the Mailchimp Facebook page is an excellent example of consistency. Lack of time - salon owners face countless daily interruptions whilst often having their own salon clients Afficher les profils des personnes qui s’appellent Beauty Profile. La page Facebook de La Redoute dispose aussi d’un espace où les utilisateurs peuvent poser des questions et lire les réponses données au préalable par la marque. Your salon Facebook pages come with an ever-customisable “tabs” feature and the team working on Dylan Bradshaw’s page have fully utilised their “Events” tab. Like BMW, UPS uses its cover art to good effect, showcasing its latest campaigns. American fashion brand Supreme uses high quality photography to bring its products to life on its Facebook page. Well written website page descriptions are a necessary part of achieving higher rankings and, more importantly, they’re one of the key factors that entice searchers to click through to your website. This Is Not Rocket Science! Most Hair & Beauty Salons now have a Salon Facebook page, and the vast majority get it either wrong or very wrong.. Join Facebook to connect with Beauty Page and others you may know. Facebook vous montre des informations pour vous aider à mieux comprendre le but de cette Page. This is one of your first opportunities to make an good impression on new fans. Barber Shop. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. Outline your audience, differentiators, services and mission. Facebook is showing information to help you better understand the purpose of a Page. Express’ Facebook Page caught my eye not so much for its fashion sense—although I do love their clothes—but for their great use of Facebook. Facebook. You don’t have much time to make an impression. Shoppable posts are taking off on Instagram but Polaroid ensures it utilises the feature on Facebook to capitalise on the swing toward social commerce. By involving residents and visitors to Ireland, the organisation has created a page that makes people want to discover more about the country – and perhaps make it their next holiday destination. Chanel relies on its arresting images and videos on its Facebook page. Photos of its products in action help capture the imagination. Beauté, cosmétiques et soins personnels 5 Facebook Marketing Basics I Learned From Beauty Salons 1. Like Complex it uses the sidebar to give its followers the option to engage with on its other social channels as well – giving it a microsite feel. Genius has gone from destination for your favourite lyrics to cultural conversation starter and that’s, in part, due to its presence on Facebook. Part of the reason the brand maintains such high levels of engagement, likes and shares is its consistent aesthetic and clear creative direction. Email or Phone: Password: Forgot account? It is filled with useful blog posts and videos. Hair Replacement Service. Posting tales of real customers using its products almost feels like offering up shaving tips from friends. AmEx uses its Facebook Page to share information with its customers about some of the perks they’re entitled to – e.g. We hear how Covid-19 has impacted her day-to-day working life and what trends she is seeing in the market. Tourism Ireland uses visually arresting UGC, editorial pieces and informative videos to keep its Facebook page feeling fresh. Beauté, cosmétiques et soins personnels to improve your user experience. Visitors to your Facebook page may read this description to learn more about you. This is a nice and appropriate way to communicate this information to genuine followers of the brand and its customers. Toyota in the UK does a great job of using the full capabilities of the Facebook platform – in this case its 360-degree images feature – to promote its product. Makeup Artist. Facebook fan pages are at the heart of any Facebook promotion campaign. Log in. Beauty Page. Despite the mass adoption of paid social ads by some of the world biggest brands to communicate with specific demographics and sell to them, there are many brands that still use Facebook pages organically to good effect. BP has made its Facebook page a PR channel and place to showcase its sustainability efforts with its shareable promotions, illustrations and short videos. Spa. Facebook page named MAKEUP is all about makeup, beauty tips, skincare product reviews and dressing. 1. If you haven’t already, set up a Facebook business page… Facebook has created a super handy step-by-step guide for when it comes to setting up your salon Facebook page. This page has over 8.8 million likes. Once you’ve found the message you’d like to convey, make sure every phrase and word choice conveys the message. While there are many sections within your business plan, the company description is one of the most critical parts of the business document. They stay with you forever. Hopefully, this article has helped you understand the art of writing meta descriptions. Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. Below is a list of Facebook welcome pages that are great for reasons such as engaging content, call-to-actions, incentives, design, interactivity and so on. Compelling Cover Images. As with many fashion brands on social, a lot of Chanel’s content is influencer / ambassador led for maximum impact in the news feed. As such, I’ve compiled a list of 25 of the best and most interesting brand Facebook pages we could find and why they work. All rights reserved. Burberry, much like the other fashion brands on this list, makes use of high-quality images of its latest collections to entice and inspire its loyal (17 million strong) fanbase on Facebook. If you continue browsing, we assume that you consent to our use of, this UPS worker showing his basketball skills, A day in the life of… Hew Bruce-Gardyne, Head of Business Intelligence at TVSquared, Three steps to effective cross-team collaboration in ecommerce, Death of the PDF? Create an account or log into Facebook. Connect with friends, family and other people you know. Some tried and tested promotional marketing from McDonald’s in the UK – its annual Monopoly campaign takes up the prime real-estate of the cover photo. eBay UK takes a slightly different approach to its global parent page. Complex. Samsung’s Facebook Page strategy is clear: post up to three times a week (and it has to be video). LOL! Découvrez les actions des personnes qui gèrent et publient du contenu. Xeim Limited, Registered in England and Wales with number 05243851 They let you change your page if you make a mistake or change your mind. Using conversational language, emojis and consistently styled imagery for nearly all of its posts followers know exactly what to expect from Genius and it provides music lovers with a place to discuss their favourite songs, music videos and related content from the world’s most popular artists. Today we will be showing you some examples of great Facebook fan pages. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Pocket (Opens in new window), The Basic System to Rock Any Social Media Platform Part 1: The 3 Phases of Social Media Success, UPDATED: Tutorial Infographic: How to Add An Admin to a Facebook Page, 20 Ways You Can Get More Likes On Your Facebook Page - Team 3 Media, Tutorial: Get More Facebook Likes by Adding a Facebook Like Button to Your Website - Team 3 Media. General Electric is another company using the media formats on Facebook to full effect – note the “move your mouse to view the photo in 3D” label at the bottom of the image in the screenshot below. Merely being present? Related: 7 reasons why Facebook is good for your hair and beauty business. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook.. Great! Sign Up. ต้องการผิวหน้าขาวใสไร้ สิว ฝ้า เลือก Beauty FACE สิค่ะ Our website uses cookies to improve your user experience. One of the only brands making use of the Spotlight feature available to Facebook page creators is Walmart. Mike Austin, CEO & co-founder at Fresh Relevance, offers some tips for connecting the dots between teams to create an effective customer experience in ecommerce. Beauty Page. Facebook is generally forgiving. 3. So, optimizing it for this is a good idea. Outside of the posts about album releases, anniversaries and updates it gets its Facebook community involved with great pieces of content like the one featured below (“The last song you listened to is your Game of Thrones House name”). As such, I’ve compiled a list of 25 of the best and most interesting brand Facebook pages we could find and why they work. Hair Salon. #AmexPresale. This the 3rd guide in a series of 4 – Facebook pages for Hair & Beauty Salons - how to write profitable messages for your Salon’s Facebook posts You have created your salon page and started building your fan-base, so now it is time to work on the content of your wall. Here we get a chance to check out the interior of the brand new Toyota Rav 4. Hair Removal Service. Take Econsultancy’s social media training or download our Social Media Best Practice Guide. Image Consultant. A slightly different approach to using the cover photo comes from popular German car manufacturer BMW. Instead of focusing on recommending products for its followers to bid on or shop for it focuses on promotions and explaining the benefits of using eBay – like Nectar reward points – to its two million fans on Facebook. Beauty Page. This is an effective way to keep its followers invested in its range of existing and new products in a way that’s true to the brands community focused ethos. Log into Facebook to start sharing and connecting with your friends, family, and people you know. McDonald’s UK also shares short ‘Vine-style’ videos on its Facebook Page to entertain its followers – take this Monopoly one for instance. Magazine. Here is a very short overview to help you get started on creating your Avon Facebook page so you can get posting ASAP! 1 en parlent. Outside of the interactive images, you can expect to find news articles and videos showcasing their latest innovations. 20 mentions J’aime. A brand that gives you more than you expect on Facebook is Complex Magazine. The Logistics company also uses Facebook as a PR channel to capitalise on user-generated content featuring its brand and employees (such as this UPS worker showing his basketball skills). Facebook now has over 2.23 billion monthly active users. To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. . So how do you write a Facebook Page description? Although the purpose of a Facebook page may have shifted from the early days of the platform, there are various ways brands are using their pages to service, speak to, sell too and entertain their loyal followers without having to pay to play. Although the purpose of a Facebook page may have shifted from the early days of the platform, there are various ways brands are using their pages to service, speak to, sell too and entertain their loyal followers without having to pay to play. (Spotify also offers its followers a quick link to its official @SpotifyCares support channel on Twitter). So, this is the most important decision you make on Facebook because there is no going back. Ryan discusses how to create a Facebook page for your beauty business. EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com. Except for one thing: the title of your fan page. NOTE: the headlines will not come across as being bigger (or underlined or bolded) in your Facebook description but it will create some much-needed space that makes your description easier to read. Tough Mudder is a brand with community at its core and this is something that it exudes on its Facebook page with humourous and sharable content. Accédez aux publications, aux photos et plus encore sur Facebook. Afficher les profils des personnes qui s’appellent Page Beauty. Facebook lets you add a description to your business page, which shows in the About section as your Story. The first thing you need to do is grab any “about” language you already have. If you continue browsing, we assume that you consent to our use of cookies. With Facebook prioritizing video content, the Korean company has nearly perfected the art of giving its followers something different every time. Share photos and videos, send messages and get updates. So, before we look at some of the Best Salon Facebook pages - let's look quickly at the most common problems -. The page admins offer near instantaneous responses to customer queries. Your Facebook Page description can also aid you in being found when customers search for your services. Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND. Rachel Lyall is Marketing Manager, EMEA and APAC, at Mediaocean. Hew Bruce-Gardyne is Head of Business Intelligence at TVSquared. Beauty Supplier. 24 mentions J’aime. RELATED CATEGORIES. eBay’s main Facebook account uses cover photo signposting to encourage customers to visit its marketplace. Repeat, repeat, repeat. The American supermarket chain showcases its videos – ranging from high quality ads through to gameshows like the ‘Grocery Pickup trivia’ video below. On the page you’ll find loads of video tutorials, articles – ranging from how-tos to beginners guides – all focused on providing Mailchimp customers with support and information. More information can be found in our Cookies Policy and Privacy Policy. View the profiles of people named Beauty Page. Nail Salon . Aside from its editorial content, it uses the spotlight for its latest video content, shop to sell its merchandise, and the sidebar feature for ticketing and links to other social channels. Although synonymous with Instagram, Glossier uses storytelling from its customers to bolster its community on Facebook and soft-sell its products. Not quite, but it’s great news for accessibility, A day in the life of… Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean. Skin Care Service. Afficher les profils des personnes qui s’appellent Beauty Comment. Facebook permet aux gestionnaires d'une page Facebook d'attribuer jusqu'à 5 rôles différents à des co-administrateurs, avec des droits plus ou moins élargis. Great video content? Tanning Salon. So where should you start? The home page description should sell the way your brand matches the customer’s wants and needs. We asked him about his day-to-day role, and how it has been affected by Covid-19. This is the best makeup, beauty and skincare Facebook page every woman should follow. Pages Businesses Beauty, Cosmetic & Personal Care Beauty Salon. Page Transparency See More. While compiling this list, I browsed about 600 or so Facebook pages over the years. The company uses a promotional video, instead of a classic static car shot to captivate visitors to its Facebook page. Action for Today: Rewrite Your Facebook Page Description According To The Steps Below. Having a great Facebook landing page can also help to engage new users from the first interaction. You’ll also notice the use of the ‘popular hours’ feature to tell its followers when’s best to pop in for a peak at it infamous Thursday clothes drop. Discover and explore millions of beauty, cosmetic & personal care pages. Plus, these Facebook pages are really fun to look at. 2 mentions J’aime. Hair Extensions Service. And is there an easy blueprint to follow? In short, Complex has made its Facebook page a mini-website for its near five million followers. If Samsung isn’t showing you its latest Galaxy S10 phone, it’s sharing content from influencer campaigns. Hello Online Beauty Bosses! Consumers typically make much more personal connections with the small business they frequent than with big box stores. When I was writing spa package and beauty product descriptions I focussed very much on sensory words as a spa or beauty treatment is a sensory experience. Aside from being very responsive on its Facebook page, Adobe gives its users the opportunity to showcase their talents by posting cover photos created by its customers. What makes a brilliant Facebook page in 2019? If, like Dylan Bradshaw, your salon runs regular training days (or even promotional nights) this tab can provide you with an … A great fan page will not only encourage people to like their page; it will also effectively promote their brand and connect with readers on a regular basis so that fans don’t reach for the unlike button. It also focuses on highlighting selected products – like Lego mugs and Game of Thrones merchandise – to further encourage users to get bidding. Facebook vous montre des informations pour vous aider à mieux comprendre le but de cette Page. I'd like to receive the free email course. Takeover! … . Les questions sont consultables selon plusieurs catégories (livraison, sav, promo etc …). I’d use examples like: “Imagine the feeling of serenity washing over you as you experience the gentle flow of the water onto your shoulders in the cascade pool” – I totally just made that up as I’m sitting here by the way, it doesn More advanced features will be covered later in a future Online Beauty Bosses How To, but the goal for this “How To” and the main thing you should take away from today’s topic is . Supreme’s brand is synonymous with its community of loyal fans – they often camp outside its marquee stores around the world – and its Facebook page is almost like a look-book for its followers. Music and social media tend to go together and streaming platform Spotify fosters discussion on its Facebook page. Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck, highlights some key considerations for web designers and content producers after the UK government updated its content design guidance for open formats. 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