Itâs this meticulous craftsmanship, creative blending and adherence to quality that has earned us the enduring loyalty of top Bay Area restaurants. It’s an amazing product with a passionate following, and it’s great to be a part of that. Showing the single result. Like many immigrants, he brought a dream with him. Visitors will see a wide selection of items, including a vintage delivery truck and coffee grinders from around the world. Vukasin roasted and packed the coffee, while his wife, Natalie, handled the books and their children helped out. As one of the very first craft roasters in the Bay Area, weâve offered premium coffee and tea to local restaurants and hotels since our beginning in 1924. Tap into your inner coffee and tea aficionado at the Peerless Coffee Museum (Jack London) 63. This coffee is sure to satisfy your cravings for a cup of Irish Cream coffee and the joys of a non-alcoholic treat! That was a huge win for us.”. 260 Oak St, Oakland, CA 94607 | Map. Peerless Coffee & Tea: 260 Oak St., (510) 763-1763, ... signature fresh roasted peanuts and a fascinating tour of the Peerless Museum showcasing Sonja Vukasinâs collection of antique coffeeâ¦ Today, the third generation of the family serves several thousand customers primarily in California, including supplying Pebble Beach Resorts’ full line of organic coffee, from employee dining to the company’s 13 restaurants. Coffee Club. www.peerlesscoffee.com (510) 763-1763. Also named in this issue are the winners of the 2020 sofi Awards. He decided he had enough other things to handle and wanted his coffee supply set.”, This turned out to be an incredibly fortunate decision as Brazil, the largest coffee producer in the world, suffered a black frost, which killed many of its coffee trees. The founderâs grandson and our current President and CEO, George Vukasin, is a Le Cordon Bleu trained chef who has a passion for the creative art and exact science of coffee roasting. They built the company and then allowed us to enter into it and handed over the reins,” George Jr. explains of Peerless’ careful transition. We understand that your reputation is reflected by the coffee and tea that you offer, so we work to make sure that the product you purchase from us exactly suits your cuisine, hospitality style and expectations. Equipment Sales, Servicing and Training… Peerless sells and leases brewing equipment to buyers, such as Rancilio espresso machines, Curtis and Bunn digital brewing appliances, and single-cup options. Light Roast $ 11.95 â $ 53.80 Select options. Automobile Gallery (click on photo to enlarge image) 1900 Benz Duc Victoria This particular Benz Duc was created in 1900 and has the initials of the original owner inscribed on the dash.The owner was Fritz Held who was Germanyâs first automobile race driver and Benz sales representative in Mannheim 1901 Tri-Moto Crescent Two seat, three wheeler. “We talked about Peerless every day of growing up. Sonja has turned a small area of the building into an exquisite museum focusing on the history of Peerless. And, well, coffee wasn’t a glamorous business then,” explains George Vukasin Jr., who, along with his sister Kristina Brouhard, now runs the business. Be the First to Review! “Fifteen years ago, that was five percent. COVID update: Peerless Coffee & Tea has updated their hours, takeout & delivery options. Roast Magazine, a leading resource for specialty coffee, created this award to highlight our industry’s best and most innovative roasters â those who show a lasting commitment to exceptional quality, innovative industry leadership, staff education and environmental sustainability. $20.99. 62. “In order to be 90 years old, you have to evolve and the company has to evolve, and while we will never be the new hot coffee roaster down the block, we can be contemporary and deliver a state-of-the-art, top-quality product.”. The shipping platform stays open until the last delivery truck arrives, which can be around 8 p.m. 2.0 Compatible â Peerless Organic French Single Serve Cup, 100/cs. Get the inside scoop on jobs, salaries, top office locations, and CEO insights. Mom handled the books,” says George Jr., acknowledging that the parents’ business routine was similar to the grandparents. Tours are â¦ Then my dad did something that no person in his right mind would ever do—he locked in two years of coffee. “Last year we debuted a retail pack for home-brewing our organic ice tea.”. Fast forward 95 years, three generations and many awards later, to today when we received the coveted 2019 Roaster of the Year award. Desolate at the time, the area would eventually turn into Jack London Square, “which is one of the shining, bright spots of Oakland. Organic coffee has seen enormous growth, making up nearly 40 percent of sales, George Jr. notes. Add to that, a retail store designed with reclaimed wood and metal â a reflection of our decades-long commitment to sustainability â showcasing the newest equipment for home use. As one of the very first craft roasters in the Bay Area, weâve offered premium coffee and tea to local restaurants and hotels since our beginning in 1924. But we still sell a few hundred pounds a week. Choose whole bean or â¦ George Jr. is constantly cupping the coffee to make sure the flavors remain consistently high in quality. One very important thing is that we have clearly defined responsibilities,” she says, adding that regularly communicating about goals has been key. Specialty Food Magazine got to see some of that knowledge and experience in action when we spent the day with the Vukasins in Oakland and got a snapshot of what it takes to run this nearly century-old business. “Tea has become very important,” George Jr. says. In addition to the main building the company also has off-site coffee storage to ensure that, should something happen to the primary facility, other coffee will be available for customers. 163 reviews of Peerless Coffee & Tea "An Oakland institution since 1924, they still roast most of their outstanding coffee behind the store. bags. “There are so many wonderful people involved, whether it’s coffee growers, roasters or the people who drink it. Growing With the Industry With such a long history in the coffee business, it makes sense that Peerless maintains a coffee-focused museum on the grounds of its Oakland, California, headquarters. John knew coffee: the beans, the roasting, the rich flavors of European style coffees, and he knew that there was a market for it in his new country. We were also among the first to encourage organic certification among our partners, and one of the very first in California to receive green certification in our business, sourcing the finest graded Arabica beans at premium fair trade pricing and earning our organic certification in 1980. Browse We converted the entire Pebble Beach Resort property—from employee dining to the restaurants to organic coffee. Peerless-AV and EcoDigital Media (EDM) Recently Teamed up to Provide BigFoot Java, a Coffee Retailer Located In Washington, Brand New Exciting Digital Display Boards!Retail Customer Experience - Tellus Science Museum upgrades with LG displays, video wallPR Log - Digital Displays Drive Customer Engagement for BigFoot Ja We are one of the original coffee & tea purveyors in the San Francisco Bay Area and the oldest specialty bean shop in the western United States. CoffeeMuseum is shown to you just like a physical museum â with permanent and temporary exhibitions â which wants to provide you with an online experience developed to feel coffee as never before, telling you stories about coffee and coffee people.. Sao Tome and Principe was the place chosen as the inspiration for the CoffeeMuseumâs very first collection. “My dad would roast in the morning, grind and pack in the late morning, go deliver in the mid-afternoon to all the accounts and come back and spend the next few hours fixing equipment that we supplied to restaurants and cafes. And no visit would be complete without stopping by our coffee & tea museum, one of the most extensive on the west coast. A blend of Central American beans with the subtle flavors of vanilla and almonds give a deliciously smooth cup to be enjoyed any time of day. The Peerless Coffee Company began in 1924 when Yugoslavian immigrant John Vukasin created a gourmet coffee roasting company featuring European-styled coffees, which he sold at his own storefront and to hotels, restaurants and at retail throughout the East Bay of San Francisco. Vanilla Nut Cream. You can see in the old photos we have here that we’ve sold single-origin coffees for 50- or 60-plus years because we believe in it,” he says. Compare pay for popular roles and read about the teamâs work-life balance. Only 6 left in stock - order soon. The graphics for days 3-7 Wednesday through next Sunday show a frontal system to our north next Sunday. Peerless offers tours to all kinds of groups, including Culinary Institute of America students, a relationship that began 15 years ago when a CIA representative approached Sonja at the Fancy Food Show about hosting a day of coffee education. And while our company has been a traditional Bay Area icon in Oakland for generations, weâre proud to say that our products and processes are always evolving. 2021 Winter Fancy Food Show Refund Center. The shop has a few other staples as well. Kristina notes that their success as the next generation comes from having knowledge of the company’s history as well as real structure within the company. He was one of the first roasters in America to create long lasting, farm-direct relationships with coffee growers in the worldâs premier high elevation regions from Costa Rica to Ethiopia. “So Dad went to a coffee importer he knew his dad respected and together they roasted and sampled it. Daughter Kristina graduated from law school and went on to work as a deputy district attorney before joining the company in 1998. “There is a saying that once you’ve gone into the coffee business and have to leave for whatever reason, you’ll want to try and get back into it. It is also third-party food-safety certified, with a superior rating for the past five years. George Jr. graduated from the University of California, Berkeley, went to culinary school at the Cordon Bleu in Paris, followed that with a job at a coffee exporter in Mexico and then returned to work at the family business in 1996. Prices skyrocketed but, explains George Jr., “Mom and Dad were sitting on two years’ worth of coffee at a lower cost. Retail Store and Espresso Bar… From day one, Peerless has had a retail storefront, George Jr. says. Family strong and Oakland proud since 1924. Background: Peerless Coffee & Tea is one of the oldest coffee purveyors in California and a true Bay Area institution. Search for other Coffee & Tea in Oakland on The Real Yellow Pages®. 1 of 3 Peerless Coffee and Tea in Oakland is a family-owned coffee roasting company that has just celebrated its 85-year anniversary. An Upper Level High Pressure Ridge (Shaded âArchâ shape with arrows) will strengthen bringing back the hot weather. “Dad had attended the University of California, Berkeley and majored in criminology. As George Jr. explains, “We are a very traditional family coffee roaster, which means we sell coffee, tea, spices, cocoa, chocolates—just a variety of things.”, The company has focused on growing its tea department in the past 10 to 12 years. Visitors will see a wide selection of items, including a vintage delivery truck and coffee grinders from around the world. “But he was the dutiful son and said OK.” Eventually George Sr.’s wife, Sonja, joined the business, and in the 1970s, after John Vukasin died, George and Sonja completely took over. This is a one-time only recognition, shared with just a handful of the best known craft coffee roasting names in America. In 1924, he created the Peerless Coffee Company to supply local hotels and restaurants with only the highest quality of roasted coffees. But at the beginning, George Sr. wasn’t as confident in buying green coffee. The fall issue of Specialty Food profiles the young entrepreneurs named to the 12 Under 35: Breakout Talent to Watch list. Join the Peerless Coffee Club Join Now. This is a 3rd generation Coffee company with roots in the Oakland area. “Being third generation is tricky, as I’ve seen so many other companies where the business just blows up during that transition. The Coffee Museum is definitely worth its 10AED fee. A roasting team begins at 5 a.m., roasting coffee that will be packed and shipped out that day. Top Selling Coffee Club. 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